LOL SURPRISE

L.O.L. SURPRISE! IS A GLOBAL PHENOMENON WITH PRESENCE IN OVER 75 COUNTRIES AND PRODUCT ACROSS ALL RETAIL CHANNELS

KEY L.O.L. SURPRISE! VALUES

• Self-Expression
• Individuality
• Confidence

• Primary: Girls 6-9
• Secondary: 10-13
• Phenom: Millenial women, boys

• Toy of the Year (unprecedented 3 years in a row: 2018-2020)
• Collectible of the Year
• Doll of the Year

• Toy of the Year
• Doll of the Year
• License of the Year
• Playset of the Year

• #1 Property in ALL Territories Globally (NPD 2018 Total Toys)
• 2018 LIMA Award Winner: #1 Character/Toy Brand
• 2019 LIMA Award Nominee: Entertainment Character
• 300 Licenses Globally

• #1 Property in Overall Toys in April and YTD
• #1 Property in Dolls in April and YTD
• #1 Property in Collectibles in April and YTD
• Holds 14 of the top 50 spots in Overall Toys YTD
• Holds 3 of the top 5 spots in Fashion Dolls in April and YTD